Archive for April, 2015

Directory of Marketing Related Podcasts

| April 26, 2015 | 0 Comments

The podcasts are ranked according to approval rating, helping you to find some of the best podcasts quickly. Or you can browse by category.

How to Make Checklists for Your Outsourcers

| April 26, 2015 | 0 Comments

You can outsource most of your tasks and be assured they’re done right if you provide checklists. And here’s the tool to do just that:

How to Get Customer Testimonials and Reviews

| April 26, 2015 | 0 Comments

Get Five Stars’ helps you collect feedback and reviews, share testimonials and reviews with your audience and monitor customer satisfaction.

Learn From Proven Entrepreneurs

| April 26, 2015 | 0 Comments

Here you’ll discover 1141 interviews and 168 courses with entrepreneurs.

How to Start and Run a Successful Money Making Blog

| April 26, 2015 | 0 Comments

This one takes time, effort and care. That said, if you set your blog up correctly and follow the steps, you can earn a full time living from blogging for the rest of your life.

Most of the steps seem like common sense, and most readers will already know how to perform them. Or you’ll at least have a good idea of how it’s done, and you can find tons more info online for each step.

That’s why we’re going to make this as simple as possible, in the form of a checklist from getting started, to having your blog up and running, and finally to making money. Let’s get started:

The Basic Stuff:

Choose your blog topic. A big mistake many new bloggers make is writing about anything that pops into their heads. The problem is, when you don’t target a specific group, you don’t target anyone. Choose your topic based on your interests and whether or not people spend money in that niche.

Choose your audience. If your blog is about losing weight, who specifically are you targeting? Kids? Teens? Office workers? Stay at home moms? Retirees? Diabetics? The more laser targeted your audience is, the easier it will be to grow that audience.

Narrow your topic based upon your audience. In the weight loss example, if you’re targeting seniors then you won’t be writing about extreme sports or radical diets to lose weight. You will likely be writing about walking programs, Tai Chi, resistance training and swimming.

Pick a great name for your blog. It could be your name, a company name, a benefit driven name, or create a new word (like Google). Make sure you have full rights to use the name.

The Technical Stuff:

Buy your URL. Hopefully the name of your blog is available as a dot com. If not, you might choose another name. Also, consider buying your other domain extensions as well, such as the dot net and dot org.

Decide if you’re going to hand the technical aspect of your blog, or if you’re going to outsource it. If you don’t like to hassle with things like WordPress, themes and plugins, you might want to outsource everything to someone reliable who doesn’t charge a fortune.

Get hosting. Not all website hosts are created equal. Do a thorough search to find the one that is right for you. Choose passwords that are super tough to guess or hack. And if you’re getting help with the blog, assign administrative functions.

Select a theme template for your blog. It should be clean, uncluttered and look professional. Select your blog’s colors and personalize the header with your name and perhaps a header of your own.

Select the plugins you’ll want to use. Don’t get hung up on this – you can choose and add more plugins later as you decide what features you want.

Install a spam filter. If you’re going to allow comments, then you’ve got to have a spam filter in place.

Choose your blog’s look and feel. What is the first impression you want visitors to have when they visit your blog? Is this look consistent throughout the entire blog?

Choose your typeface. While it might sound trivial, the fact is your font has a tremendous impact on readability and impression.

The Fun Stuff

Develop your brand. So you’ve got a blog about weight loss for people over 50. That’s a good start, but you can do better. By developing your own unique brand, you put yourself in a league of your own without competition. For help on branding, check out this 4 part series on building a blogging brand:

Write a memorable tagline for your blog. For a list of 45 clever examples, go here:

Choose your voice. If you’re writing to engineers, you’re going to be using an entirely different voice and vocabulary than if you’re writing to babysitters. Decide up front how you want to come across – serious and professional? Down to earth and approachable? Funny and likeable?

Set a blogging goal. How often will you blog? How many words for each post? How will you track whether or not you maintain your goal? (Hint: Use a free service like to keep you on track.) When you set your goal up front, you’re more likely to stick to it.

The Necessary Stuff

Choose your blog’s Terms of Use. This is the legal stuff, so it’s important to get it right. Seek a lawyer if you help, or you might Google “terms of use generator” for help with this.

Add appropriate disclaimers to your blog. Again, a Google search can help tremendously with this.

Define your privacy policy. If you collect subscriber information or any kind of personal information from your readers, you need this.

Develop a blog commenting policy concerning things like foul language, self-promotion and so forth.

The Foundational Stuff

Write your “about” page. This is one of the most important pages on your entire blog – yet many bloggers completely drop the ball on this one.

To get help, go here:

To find 12 great ‘about’ page examples, go here:

Add a contact page. A REAL contact page with REAL info. Include your email, your street address and your social media options. Many times people will click this link just to see if you’re a real person or someone out to scam them. And add an incentivized lead capture box on this page. You’ll be surprised how many people sign onto your list from this page.

Add your lead capture boxes. Place them in the right sidebar above the fold on every page, or place them in the middle of your pages or at the end of your pages. Test to see which locations work better.

Provide an outstanding incentive to get people to join your list. This should be something they want bad enough to consider paying for, but now they get it for free just for joining your list. Remember to tailor your incentive to your audience.

Use Google Analytics to find out what’s working for your blog and your traffic, and what needs improving.

More Fun Stuff

Choose regular features, such as an interview of the week, news roundups, opinion of the week, case studies, how-to articles and so forth. By having regular features, your readers know what to expect. And it makes it easier for you to continue creating new content.

Write the best quality content you can. One great post is worth 5 mediocre posts.

Write the best headlines possible. Blog posts are a lot like books – a great book with a lousy title won’t sell. A lousy book with a great title will sell, but it will get terrible reviews on Amazon. And a great post with a great title will be warmly embraced by readers and even talked about on social media. Plus it makes you look good, too.

Use images. The right photographs grab attention and pull it to the post, so choose your images carefully.

Keep an idea book. Anytime you have a new idea for a blogpost, write it down. This way you’ll never lack for something to write about.

Optional Stuff

Add feeds from other blogs. If you don’t blog on a regular basis, consider adding other content or feeds.

Decide if you’ll allow guest posts. If you will, define your guest blog post policy.

Consider using video to break up your content. People like variety and love videos, so consider giving it to them.

Get a copy editor to review your posts before they’re published. You’ll save face and a lot of hours answering people who love to point out your mistakes.

About the Time You’ve Made Your Tenth Blogpost

Add search to your blog. Make the search functionality easy to find and use. The reason to wait to add search to your blog until you have some posts up is because you want to have content for them to actually be able to search.

Make your archives easy to find. Let readers search for older posts by date, topic or title.

Add related post links to the end of each blog post to keep readers on your blog.

Blog Promotion Stuff

Let your social networks know anytime you make a new post.

Add social sharing buttons to each post. Then encourage readers to share.

Add your blog’s URL to your social media profiles.

Email your list to let them know about your new post. Write a list of bullet points in the email that highlight your post and make them want to visit your site and read it.

Write guest posts for other blogs, and place your blog’s link in your author bio.

Join blogging communities where blog owners promote each other.

Share other people’s content. This will get you known in your field and your own content is more likely to be shared as well.

Respond to comments. This increases the number of comments you receive, which makes your post look more popular, which in turn encourages social sharing.

Monetize Your Blog

Create and sell your own products. You’re the expert with the blog – who better to create and sell products to your list than you?

Promote affiliate products to your list. Be careful with this – only promote great products that provide your readers with a ton of value. Your list can be worth its weight in gold many, many times over, but only if you promote to it wisely.

Promote affiliate products within your posts. For example, if you’re writing a post on how to set up a website, you might offer them a link to a hosting company. Be sure to disclose it’s an affiliate link.

Sell subscriptions ad memberships. Reserve your best of the best information for paying subscribers. Add a forum to the paid membership to increase the value. For example, if you have a blog on traveling for cheap, reserve your very best tips and deals for paying subscribers and give them a place to share their own travel stories.

Allow ads on your blog. You can sell the ads yourself, or use a service such as Adsense.

Ask for donations. Depending on your blog’s topic, this can sometimes be quite effective.

Get a sponsor. Once you have a significant amount of traffic, you can explore the possibility of getting one or more sponsors for your site.

Do product reviews. For products that you recommend, offer an affiliate link. Be sure to disclose that you’ll be earning a percentage if they buy.

Sell teaching programs you’ve created like those you see on Udemy.

Sell coaching. You can do one on one coaching through Skype, or group coaching through videos, webinars and conference calls.

Sell services. These might be your own services, or you can act as the go-between.

Get speaking gigs. Once you become known as an expert in your niche, you might be able to land lucrative speaking gigs.

Compile your posts into books and sell them on Amazon, or sell them yourself.

If you’re podcasting, sell your podcasts on iTunes or compile them into an audio product.

A blog by itself is not a business, it’s a hobby. But when you treat it as a business and work it as a business, it can become quite lucrative.

And here’s a surprise – many blog owners find that their greatest sources of revenue come not from the blog, but from the connections they build because of the blog. When you can show that you know what you’re blogging about, movers and shakers will reach out to you. And in turn, you’ll find that successful people are much more open to meeting you and working with you on projects behind the scenes.

In fact, having a popular, profitable blog opens an entire new world of professional and even personal possibilities you probably haven’t even thought of yet. It’s a wonderful, sometimes frustrating, always gratifying journey that many bloggers wouldn’t trade for anything.

How to Become a Software ‘Tycoon’ By Next Week

| April 26, 2015 | 0 Comments

This is such a simple business, you might think it’s TOO easy. But the fact is, people have been quietly making money doing this for well over a decade, and it still works about as well as ever. I say ‘about,’ because these days you’re probably going to charge less than you would have 10 years ago for the software you’re going to develop. But you can also make far more sales than you could have ten years ago, so it balances out.

And don’t worry – you never need to write a line of code yourself. In fact, you can know absolutely NOTHING about creating software, and yet still make this work very, very well for you.

The concept is simple:

Step 1: Find a WordPress plugin that does something valuable and comes with PLR rights.

Step 2: Find out if there are any bugs in the plugin.

Step 3: Find one or more new features that would significantly improve the plugin.

Step 4: Rename your plugin and find a coder to take out the bugs and add the new feature(s).

Step 5: Sell it.

So first of all, why are we focusing on WordPress plugins? Because as of a year ago, 74,652,825 websites depended on WordPress. And WordPress related keywords score 37 million searches per month. In other words, the market is not only huge, it also gets bigger all the time. And website owners will happily buy your plugin if it solves a problem for them, makes their life easier or adds to their bottom line.

Let’s go through the process step by step:

Step 1: Find a WordPress plugin that does something valuable and comes with PLR rights.

You might think this is going to be difficult to do, but a quick search on Google proves just the opposite: You’re going to have so many choices, you might not know where to start. There are plenty of websites that are eager to sell you their PLR WordPress plugins, and sometimes you can even get them for less than $10.

That said, don’t be afraid to pay more for a better plugin, because the better it is, the easier it will be for you to complete the next 4 steps. Plus, if it’s bug-free, you’ll save money because there won’t be a need to fix it.

Our quick search for websites selling PLR WordPress plugins yielded these results, some of which look quite promising. But don’t limit yourself to just these possibilities – Do your own search and see what you can find.

The plugin you choose must come with source code as well as the rights to make changes to it.

You’re looking for a plugin that solves a problem or provides a big benefit to the user. And if it can somehow increase their bottom line, it’s even better.

While you’re doing your search, keep in mind step 2, which is…

Step 2: Find out if there are any bugs in the plugin.

The first half of this step is easy: Google the name of your plugin and see what results you get. Then Google your plugin name along with words like bug, problem, glitch, etc. If someone is complaining about it on a forum, you’ll find out.

Make a note of any problems you find because you’ll need this info to give to your coder.

Step 3: Find one or more features that significantly improves the plugin.

Ask yourself how this plugin can be improved. For example, let’s say the plugin generates a floating box to capture leads. You might add a timing mechanism that allows the user to determine when the box appears.

Or let’s say your plugin takes surveys from your visitors. You could add a feature that redirects your survey takers to various pages based upon how they answered the survey, thus targeting them straight toward what they want.

A good place to find ideas is on the same websites and forums where you were looking to find bugs. You might see a comment that says, “Great plugin, but I wish it would do ___”

Step 4: Rename your plugin and find a coder.

Choose a name that sounds nothing like the original name. Put some effort into finding a great name. Remember, often times the only thing standing between a book being a bestseller and not making sales at all is the title. And name you give to your plugin can be every bit as important as a book title when it comes to sales.

Get quotes on a freelancer forum to fix the bug(s) in your plugin, add the new feature(s) and change the old URL and name to your new URL and name.

Make the job contingent upon them being able to do what you’re asking. This should go without saying, but if done incorrectly you could get caught with your pants down. For example, if you hire someone to make the changes, but it turns out the changes cannot be made for whatever reason, you might still otherwise have to pay. 9 times out of 10 making the changes should be no problem, unless the source code is so bad they’d have to start over from scratch.

Step 5: Sell it.

Once the changes to the source code are completed, get an e-cover created and write or record your sales page. Just to be clear, the reason you wait to get the e-cover created and write your sales page is just in case there is a problem with the source code.

For example, you get a quote for $200, but it turns out the software will have to be done from scratch and now the bill will be $800. It might make more sense financially to start over with a different plugin than proceed with the current one. But if you’ve already written a sales page and bought a cover, you’re out that time and money.

Now that you have your product and sales page, it’s time to sell. Send the offer to your list, set up an affiliate program, put it on Warrior and JVZoo and Clickbank, etc. Market it as you would any other product, talking about how it benefits the user.

Step 6: If it’s a winner, improve it.

If sales are high, congratulations! It won’t happen on every plugin, but as you get better at the process you’ll develop a sense for what will sell.

On any plugin that is a hit, solicit feedback from your users on how you could make it even better. Make the changes, and rerelease your plugin in its 2.0 version. This is a great way to double and sometimes even triple your original sales.

Step 7: Rinse and repeat.

The first one is your hardest, and as you can see, it’s not difficult at all. You just need to get started. And know that your results will vary. Some plugins will sell a few hundred dollars’ worth, others will sell ten times as much, and occasionally you will hit one out of the ballpark.

Over time you should see your sales on each plugin increase, for 5 reasons:

  1. You’re getting better at choosing plugins that people want
  2. You’re getting better at finding just the right feature(s) to add
  3. You’re getting better at naming and marketing your plugins
  4. You’re accumulating a customer base who buy from you over and over again
  5. You’re accumulating affiliates who know you put out great products, and thus they want to promote your stuff

And because you’re getting better at all these things, you’re gaining the confidence to do more and more, thus increasing your opportunities to earn more and more.

Optional Step 8: Create your own plugins from scratch.

Haunt the forums and see what people want. “I wish I could just press a button and…” “I wish there was a way to…”

When you see statements like these, find out if others in your market want the same thing. Then see if there is already a plugin to do that. If not, get your coder to create one from scratch. It will cost you more, but because you are the first to offer such a plugin, the profit potential is also much greater.

Fast Cash Option: Do steps 1-4, and then instead of selling your plugin to end users, you could sell your entire plugin package (plugin, e-cover, sales page, URL) on Flippa or a multitude of other sites. You probably won’t make as much money this way, but you also won’t have the work of selling to the end user, either. And the money you do make comes fast, with just one sale.

Coaching Option: Once you’ve done this a few times, you can make your own coaching program that teaches other marketers how to do the same thing. Your coaching program could be one-on-one training, conference calls or a pre-recorded packaged program, where you build your training once and sell it for years to come.

Affiliate Option: You’re building a list of WordPress plugin buyers, so why not promote other people’s plugins to your list as well? This one simple technique can double and triple the income you generate simply by sending out a few emails each month.

Plugin Packages Option: Once you’ve created several plugins, why not package some of them together for a special event or deal?

Upsell/Downsell Plugin Option: When you get prospects to your sales page, offer them a downsell if they don’t take your initial offer. This might be one of your other plugins at a special price, or even an affiliate product. If they do purchase, offer an upsell. Using Upsells and Downsells is an incredibly easy way to increase your sales.

I Have No Money” Option: What if you don’t have the money to hire a coder? Find someone with coding experience who will partner with you for half the profits on your first plugin. They do the coding, you do the marketing. Then continue with your partnership if it seems especially beneficial, or use your profits to bankroll your second plugin and you’re in business for yourself.

Bottom Line – Even if you’ve never seen yourself as a software mogul, you can do this business. All it takes is a little initiative and a small investment to get you started.

What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages

| April 26, 2015 | 0 Comments

Pop ups are annoying and alienate your readers, right? Well, yes and no. They can be annoying, but the fact is they also convert like crazy, especially when they’re done right. So what’s better – pop-ups? Or squeeze pages?

Authors: Oyster Takes Aim at Amazon with New Ebook Store

| April 26, 2015 | 0 Comments

Kindle isn’t the only game in town – now there’s Oyster. And they’ve just expanded their subscription service to a buy it now service much like Amazon. So can they compete? The Big Five publishers seem to think so.

The Science of Emotions and Going Viral on Social Media

| April 26, 2015 | 0 Comments

A recent study shows which emotions you want to bring out in your reader in order for your message to go viral. For example, emotions such as inspiration, happiness and amusement led users to broadcast the information to others through Facebook shares and tweets.

If you can make the reader feel in control, they’re more likely to share with a broad audience. But if you use anger, sadness or fear, readers are more likely to post a comment on the blog itself or share with a smaller group, rather than broadcasting it through social media.

How Can You Create Compelling Content that Makes Users Want to Buy Now?

| April 26, 2015 | 0 Comments

Here are 4 guiding lights to help you create content that converts. And if you think about it, don’t you want ALL of your content to get your readers to take some sort of action? Whether it’s to join a list, do something positive in their lives or buy your next product, content should ultimately move people into taking the next step.