Archive for June, 2015

What You Need to Know About Google’s ‘Phantom’ Update

| June 30, 2015 | 0 Comments

First there was the mobile-friendly update on April 21st. Everyone knew it was coming and had ample time to get ready. But more recently there have been rumors flying about an update that was never announced – an update that is changing rankings without warning.

http://www.entrepreneur.com/article/247146

How to Sell a Boring Product

| June 25, 2015 | 0 Comments

Let’s face it – some products are just more boring than others. An air filter that takes out all the nasty stuff you don’t even know is there in the first place? Uninteresting. A video game that makes you feel like you’re going at mach speed with your hair on fire? Exciting!

So how do you sell a dull product? By making it exciting. As an example, let’s take one of the most ho hum products there is: White bread.

If you’re like most people, you’re already yawning. Sell white bread? You’d rather sell dust.

But what if you make that white bread into delectable fry bread? Spicy croutons? Brandied bread pudding? Combine it with chocolate fondue? Toasted cheese with tomato and turkey?

You get the picture – it’s not the product you’re selling at all, it’s what you can do with the product. It’s the sizzle, not the steak.

You’re selling pimple cream? Then you talk about how they’ll be pimple free, right? Not really. Yes, you’ll show the before and after, the face with the pimples and the face without. But what you’ll talk about is how they’ll finally get the girl they’ve been lusting after for the past six months, or how the boy of their dreams will finally notice them and ask them to prom.

How about life insurance? What product could possibly be more boring and even repulsive than life insurance? Burial insurance, I suppose. Who wants to talk about either one of those?

But what if you made that life insurance and burial insurance EXCITING! Think it’s not possible? I think it’s VERY possible.

Consider this: When Joan Rivers recently passed away, we heard a quote from her that went something like this:

When I die, I want my funeral to be a big showbiz affair with lights, cameras, action… I want paparazzi and I want publicists making a scene! I want it to be Hollywood all the way. I want to look gorgeous, better dead than I do alive. I want to be buried in a Valentino gown and I want Harry Winston to make me a toe tag. And I want a wind machine so that even in the casket my hair is blowing just like Beyonce’s.”

And by all accounts, Joan’s funeral was indeed a beautiful, funny, lovely and bittersweet event attended by 1,000 of her closest friends.

So why don’t life insurance sales people and burial people help the client plan a FUN funeral that shows the person as they truly were in life? Why not help them leave behind a legacy for their loved ones, a tribute to their life and give them a feeling of immortality?

It would be so simple to do, and the insurance/burial people who do it would be rich beyond measure because they’d have no competition. Imagine that – a life insurance person being SOUGHT OUT by clients. Yes, it could happen for them, and it can happen for you, no matter what it is that you’re selling.

So stop worrying that you have a product that makes paint drying look fascinating, and find a way to make it EXCITING, memorable and yes, FUN! Do this and you will be rich indeed.

Easy Tweet Embed

| June 24, 2015 | 0 Comments

Allows you to embed pre-populated tweets within links in your blog.

https://wordpress.org/plugins/easy-tweet-embed/

Content Topic Ideas Tool

| June 24, 2015 | 0 Comments

Get ideas and find topics your readers are interested in. Just type in a keyword to get ideas and see the questions, discussions and topics related to your keyword.

http://www.rypmarketing.com/tools/topics/

How to Build Passive Cash Funnels From Scratch

| June 21, 2015 | 0 Comments

How would you like to set up a simple system that collects the email addresses of your prospects and then markets to them automatically? We are of course talking about a sales funnel, something you can set up in one day in almost any money-making niche. It doesn’t take any great skill or talent. You don’t need your own products. You don’t even have to use your own content.

You simply need to set up the system and then put it to work for you, yet new marketers hesitate to do this. Is it because the system looks too easy to be effective? Or because new marketers are afraid they don’t know all of the steps involved? With this primer it won’t matter – you’ll have everything you need to get started today.

The best sales funnels are tested and tweaked to maximize your profit. You might think it’s not that important if you’re earning $1.00 per prospect or $2.00 per prospect – after all, it’s all profit, right? But the better your sales funnel is at making money, the more and better advertising you can afford. If your funnel is only making pennies, then you can only use free methods to generate traffic. But if your funnel is making real money, you can reinvest some of those profits into converting even more prospects into even more sales.

A good sales system will build solid relationships with your lists so they open and read your emails. And best of all, it will allow you to “print money” on demand, simply by sending out an email.

There are two types of sales systems you can build – lead driven and sales driven. A lead driven system puts prospects into your system when they enter their email address to receive your free offer. A sales driven system is made up of buyers only. For example, you place a product on the Warrior Forum, pay 100% commissions to maximize sales from affiliates, and then collect the email addresses of the buyers. It’s a good way to build a very solid list, but you need your own products to make it work.

That’s why we’re going to focus on the lead driven system, because you don’t need to have your own products. Instead, you can promote affiliate products and let someone else worry about setting up sales pages, delivering products, sales support, customer service and all of that. Eventually you might want to add your own line of products, but for right now it’s much faster and easier to let other people handle the product end while you focus your efforts on getting leads into your system.

Now you might wonder – why not simply send traffic to an affiliate offer? Why build a sales system? And the answer is of course that with your own sales system, you get to keep the leads and continue to market to them over and over again. If you’re simply sending traffic to a sales page you don’t own, then regardless of whether they buy or not, you never capture the email addresses and they’re lost to you forever.

An Overview of How Your System Will Work:

You’ll use various methods to send people to your website. These methods might be paid advertising, social media marketing, media buys, link swaps and so forth.

The visitor enters their email address in exchange for your free offer.

That new subscriber automatically receives the free offer, and this part is important: They are redirected to a special offer. This offer is usually something that is steeply discounted and extremely limited time-wise.

If the new subscriber purchases, they’re placed on the customer list. Otherwise they stay on the lead list. Either way, they continue to receive content and promotions from you every day or two, automatically via the autoresponder.

Tracking

This could be one of the biggest reasons new marketers don’t create affiliate funnels – they don’t know how to fine tune those funnels to make the most money. But the money is in the tracking, because by tracking you know what’s working, what’s not and what needs improving.

You can track everything in your business, and by tracking, you turn your funnel from guesswork into a scientific process that tells you exactly what to do to maximize your profits.

Imagine you’ve got two different versions of your offer and you test both. Version A is making half the sales of version B, so what do you do? You eliminate Version A, send all your traffic to Version B and begin testing to improve Version B even further. Using this method your business is guaranteed to improve over time – It’s that simple.

If you don’t track and test, then every sale you get will be from sheer dumb luck. In addition, you will be leaving more money on the table than you can even guess. Not only do you lose all the profit you would have made from the increased conversions, but you also lose all the profit you could have made by reinvesting the extra profit into more traffic. Think about that.

What You Need To Know:

EPC – Earnings per Click. This is the money you make versus the number of people that clicked over to your page. So if you make $246 for every 100 people who visit your page, then you’re making $2.46 per click. 10 clicks = $24.60 and 100 clicks = $246.

Why knowing your EPC is important: If you know that statistically speaking, every time someone lands on your page you’re making $2.46, then you know exactly how much you can spend per click to drive prospects and stay profitable.

One note: Your EPC might only include the money you earn immediately from your sales funnel – generally from your one time offer. Or if you’re able to track for a period of time, you’ll know what your EPC is for the lifetime of your customers, also knows as the…

LCV – Lifetime Customer Value. The average dollar amount that every lead is worth. This number will be significantly higher than the initial EPC you earn from your list building one time offer.

When you know how much money you’re making, you know how much you can spend on advertising. So let’s say, factoring all the purchases they make, that your average customer is worth $50. This means you can spend anything up to this amount on advertising to acquire your new customers and you will still make money.

CPL – Cost Per Lead. How much it costs to get a lead into your funnel. If you spend 10 cents to send a lead to your opt-in page, and 1 in 5 of those leads opts into your list, then you are spending 50 cents for each lead.

IMPORTANT: LCV – CPL = Your Profit. If your lifetime customer value is $50, and you’re paying $5 per lead, then your profit is $45.

Break Even Point – This is the point in your sales funnel when you break even. You can calculate this by knowing what your CPL is and what the average conversion rate is on each offer you make in your sales funnel. Depending on the offers you’re making, your conversion rate and your CPL, you might break even the same day you get a new lead by immediately selling them on a one time offer. Or the break even point might be when you make the second offer a couple of days later, or the third offer after that. By knowing your break even point, you know when you will recoup your money and when you will be in profit on the average lead.

The faster you can reach your break even point, the faster you can grow your business, because the faster you can reinvest your money into getting more leads. Thus you want to tweak your funnel to reach the break even point as fast as possible without alienating your new leads with offers.

The best way to reach your break even point in the least amount of time is to make an incredibly great one time offer the moment they join your list. This offer should be such a great deal that it’s hard to resist, so you want to give far more value than the small amount of money you’re asking for. And placing a countdown timer on the offer will further increase conversions.

These numbers are crucial to your success. Knowing them and improving them are the absolute key to building a long term thriving business, because you know exactly what you can spend to get leads while still making a good profit. On the flip side, guessing what your numbers are or simply not knowing is the fastest way to failure in building a sales funnel.

Picking The Right Market

There are 3 types of markets you can target: Passion, Pain or a Combination of the two. A passion market is something that people passionately pursue and spend money on, like hobbies. The more expensive the passion, the better. A pain market is one that solves a problem, like weight loss. And a combination market is a mix of the two. For example, it could be the dating niche where people are desperate to meet someone, but once they do, they have a passion to make the relationship work.

When dealing with a pain market, the bigger the pain the greater the urgency to solve the pain, and the easier it will be to convert. People who want to solve a problem right now are ready to buy right now. But when it comes to passion markets, it’s best to create a greater sense of urgency by having sales that expire.

Pick a market that is big enough that you don’t run out of prospects or advertising options, and small enough that you can solve specific problems for them. Also, choose something evergreen. Obviously gardening or Christmas décor is very seasonal, while Internet marketing changes so fast your funnel will be outdated in six months. Instead, pick something people need year round that doesn’t change greatly from one year to the next, such as dating, weight loss, parenting and so forth.

Creating Your Squeeze Page

As you know, the purpose of your squeeze page is to sell people on giving you their email address in exchange for your free gift. But a good squeeze page does more than this – it also prequalifies the prospect, ensuring that you are only attracting the specific group of people who will be interested in your particular niche and the products you promote.

So if your target market is guys who recently ended a long term relationship and are looking to get back into dating, your squeeze page is going to speak directly to them – not to guys who have been single and playing the field for years or to guys in a relationship. And if your target market is people who take luxury vacations, your page will speak directly to that market and completely exclude vacationers on a budget.

And because your entire list is being built from one squeeze page, it’s very easy to tweak and test that page to maximize your conversions.

As you know, your headline is the most important thing on the page. It’s got to be so compelling, they would stay to read the rest of the copy and fill out the form even if they were late to receive their lottery check or if their dinner was on fire.

The sub-headline clarifies the headline and tells the person what to do next. It also adds urgency. If this sounds like a lot, it is. Getting the copy just right on your squeeze page makes the difference between 20% conversions and 50% conversions, so invest time getting this right.

The sole purpose of the button copy is to get the click. That’s it. Here’s button copy you should test against whatever else you want to try, “Click Here to Download.” It’s been proven to work really well and beat most controls, so give it a try. Also, make your button stand out from everything else on the page, so the viewer cannot possibly miss it.

Your Free Gift

This has to provide real value to the subscriber. It might relieve a pain, solve a problem, satisfy a burning curiosity, help them to accomplish a goal, etc., but whatever it is, it’s got to be something people WANT. If it’s so good people would PAY for it then you’ve likely got a winner.

Don’t confuse your prospect at this point. If your free gift has 100 different benefits for the subscriber, your offer will be diluted. Instead, focus on the ONE BIG benefit this free gift is going to give them.

Your Thank You Page

This is where you make a DYNAMITE offer that they will see only ONCE. It’s a super limited time, one time only, get it now or lose it forever kind of deal. The value should be through the roof and it’s got to be worth far, far more than the asking price. As an example, this is a great place to offer a best selling $97 product for $9.99.

An alternative is to offer a $1 trial into a hot membership. If you can also offer a lower monthly rate on a high priced membership, or if the membership is in the $7-$20 a month category, you should do great.

Remember, you want to promote something on the Thank You Page because this is where you want to break even. That is, if you’re buying advertising, you want the profits from your Thank You Page to PAY for your advertising, so everything else you make in your funnels is pure profit.

Split Test Everything

Split test your Squeeze Page and your Thank You Page. Split test the offers, the headlines, the text, etc. Test everything and don’t just test small – test big, too. Try an entirely different headline, and entirely different offer, etc. Test small as well. Test different colors, different calls to actions and so forth.

The more people you have opting in and the more people you have buying from your Thank You Page, the more money you will make and the more money you can invest in advertising.

Products to Promote

Obviously you only want to promote high quality, evergreen products that will help your customers. Choose products that solve problems or give how-to instruction. And if possible, promote products with recurring payments because these will pay you month after month.

Your funnel is no place to promote flash-in-the-pan products because you want products that are available for months and even years to come. This way you don’t have to continually update your autoresponder copy to replace products that are no longer valid.

Creating and Sourcing Content

Make sure that all of your content is directly related to the reason why they signed up in the first place. Share tips that will help them solve their problem or help them move their passion forward. The more helpful you are with your information, the longer they’ll read your emails and buy your products.

Sourcing content is simply finding content online that’s terrific and sharing it with your readers. Remember to give credit for the content. And write your own thoughts and intro for the content.

Of course you don’t only want to use sourced content, you also want to create your own. You can do this by writing it yourself, by hiring someone to write it or by purchasing the rights to content.

Just make sure that everything you share with your readers provides immense value and helps them to reach their goals, and they will stay subscribed.

Getting Traffic

It’s important to realize that there is no free traffic. You’re either paying for traffic with your time or with your money. And the sooner you can pay for it with your money, the better, because then you can begin growing your business at a much faster pace.

Regardless of whether you’re paying by time or by money, there are smart ways and not so smart ways of getting traffic. Initially, it can be very frustrating to try to create traffic streams yourself. For example, starting a blog and trying to get people to the blog so you can get them to your squeeze page is hard work and takes time. It’s worth the investment, but realize it probably won’t pay off for six months or more.

That’s why when you’re first starting out, you want to find traffic streams that are already in place and tap into those.

If you’re buying traffic, spend the money it takes to get good traffic. Cheap traffic is no bargain when it doesn’t convert. Typically, the less you pay for traffic, the lower the quality, but there can be exceptions. Facebook, for example, can be a source of very reasonably priced traffic that converts really well.

For free traffic, Social Media is your #1 venue. Post often and everywhere. Post great content and be helpful. Find fan pages and become a member, then send that traffic to your opt-in page.

If you can, partner up with other people who have lists and work out deals. Offer to pay them to put a banner on their site or to recommend you to their readers. Guest blog, and at the end of your posts offer readers you free gift. Do ad swaps with other list owners and website owners. Offer to pay a flat rate to large list owners if they’ll offer your free gift to their subscribers. This works especially well in any niche other than the IM niche, since large list owners in other niches aren’t approached with these kinds of offers all that often.

The scope of traffic possibilities is much larger than we have room to cover here, so do some research and find the 2-4 methods that resonate with you and your offer.

And keep in mind, once you have your funnel set up, you can devote nearly all of your time to getting traffic because everything else runs on automatic. This means once you can afford to BUY your traffic, this will become practically a hands off business, and you can invest your time setting up a second and a third funnel, and so forth.

Emailing Your List

You will of course be programming all of your emails into an autoresponder so that the entire process is totally hands off for you. Once a person joins your list, they begin receiving the emails in your autoresponder at the intervals you’ve set up.

In your first email be sure to include the free gift. You might also write a short note thanking them for subscribing. Don’t make it too formal – let some of your personality start to shine through right from the beginning.

Ask questions – “What do you need help with?” “What’s your opinion on ___” Write emails like you’re writing to a friend; short, sweet, personable, to the point, etc.

When you send a promotional email, send a second email the next day asking if they got the email. This is an effective way to double the response on your initial email without promoting twice.

When you promote a product, promote it multiple days because this shows that you really believe in the product and aren’t just trying to make a fast buck. Plus, promoting the same product multiple days wears down the sales resistance of your subscribers. Those who are sitting on the fence are much more likely to jump off the fence when they’re reminded multiple times to do so. And if you’re offering a special, limited time discount, it’s even more effective.

Send strictly content emails before a promotion. For example, if you know you’re going to sell a program in 3 days that solves a specific problem, talk about the problem before hand. This gets them thinking they want a solution, and POW! In the next day or two you offer it to them.

This is especially effective if you offer partial solutions in your content. For example:

(Email 1) Pimples suck, here’s why (let them feel the pain.) One way to possibly get rid of pimples is to use this home remedy – it might work for some people.

(Email 2) Bring on more pain, offer another possible solution that might work for some, and let them know your favorite solution is coming tomorrow.

(Email 3) Remind then of the humiliation of pimples, but it’s okay, because now you’ve got THE solution, here it is!

Remember to not bombard your list with different offers – give them good content, too. Sometimes providing good content is as easy as recommending a video that fits right in with your topic. It’s not hard. The secret is to find out what works, put that in your autoresponder and let the system do the work for you.

Track and Test everything. Track your traffic sources, test your conversions on your squeeze page and your thank you page, track which emails are effective and so forth. The better you track and test, the more you can make. It’s that simple. Get tracking software and use it as soon as possible, because it can make all the difference. Improvely is a good conversion tracking software. Remember, without tracking, you are simply guessing, and you can lose a lot of money when you’re guessing.

That’s it – that’s how you set up a traffic funnel. As you can imagine, the first one is the hardest because you’re on a learning curve. But once you master the skill of setting up a funnel, you can do it over and over again in any niche you choose.

Imagine for a moment that you set up a new funnel just once every 3 months for the next 3 years. That’s 12 different funnels, all working for you night and day to make you money. You might want to update them now and then to promote new products that come on the market, but other than that, these mini-businesses are set up and running for you.

This can be one of your very best options for quitting your job or making the extra money you need for retirement. And it’s not rocket science, it’s simply getting a feel for what your market wants along with plenty of tracking to optimize the entire process.

Your first step now is to pick a niche and get started. You’ve nothing to lose and total financial freedom to gain, so by all means, get started today.

Bizzaboo

| June 21, 2015 | 0 Comments

It’s often not so much what you know, as WHO you know. That’s why networking is important, even for online marketers. Use the Bizzaboo app to discover great conferences in your niche or in your geographical area. One of its best features allows you to engage with attendees before, during and after the event.

http://www.bizzabo.com/attendees

FanPages Are Being Stolen

| June 19, 2015 | 0 Comments

It’s the easiest thing in the world to steal a FanPage, and the person doing the stealing doesn’t need to do one bit of hacking.

How does it work? The thief contacts FanPage sellers, convinces them they are serious buyers, and provides a legitimate excuse on why they should be added to admin (usually to check out the stats.)

The owner adds them and the thief deletes the owner.

WHOOPS! Your FanPage is now controlled by someone else and you can’t get in.

Yes, you can complain to Facebook, and you may or may not eventually get control of your page back.

Meanwhile the thieves have done whatever they like – ruined your rep, sold your page, sold their junk products to your fans, etc.

Don’t do it. Do NOT add anyone to your Admin if you do not know them.

Assumptions Are the Termites of Your Business

| June 18, 2015 | 0 Comments

We took a trip recently, driving the entire way. One evening when it was quite late, we were looking for a room, driving here and there looking for a vacancy that wouldn’t set us back a ton and a half of money.

See, we were in a resort town. Lots of tourists, lots of motels, all charging 3 times what they would normally charge if they were in any other town.

So we looked for an affordable one, and in so doing, passed by the “rich” looking ones. “Why spend a fortune for a bed?” I thought.

But here’s the thing – I had to go to the bathroom. Bad. So while we were about to pass the same hotel for the third time, the one I just KNEW was massively overpriced, I decided to pull in and use the facilities.

Where’s the bathroom?” I panted to the desk clerk.

Right down the hall and to the left,” he replied.

When I came back he asked where I was from. Come to find out, we shared a hometown and a passion for travel.

Do you want a room?” he asked.

Yes, but they’re too expensive here” I replied.

How do you know, you haven’t even asked how much they are? You can have the last remaining suite for ___” and this is where he quoted a price that made my jaw drop.

A price that was less than most of the cheap, questionable motels we weren’t sure we wanted to stay at.

Why so low? Are you doing me a favor?” I asked.

Nope, the boss makes his profit on the restaurants, bars and the casino in this place,” he replied.

There you go. I was a dummy for assuming the rooms would be overpriced.

Now the question is, what are you assuming? Do you assume something is beyond your reach? That it’s too tough to accomplish? That you could never do it, and shouldn’t even try?”

Let go of what you think you know. Assume nothing. Question everything. Open your eyes – you’ll be surprised.

Twitter’s “Buy” Button is On Mobile

| June 18, 2015 | 0 Comments

Imagine if your customers could purchase from you simply by sending a tweet. That day has arrived as Twitter officially unveiled its “Buy” button for mobile apps.

The “Buy” button is currently available for a small percentage of U.S. users, but that number is expected to grow as they move from beta to the full roll out.

https://blog.twitter.com/2014/testing-a-way-for-you-to-make-purchases-on-twitter

5 Super Simple Ways to Find Hot Niches FAST

| June 17, 2015 | 0 Comments

A hot niche is one where there is more demand than supply. That is, there are lots of people looking for a solution and ready to pay money for that solution, and not enough marketers out there offering the solution that buyers are looking for.

Seeing what is selling, or doing keyword research, or haunting the best seller lists of Amazon are all great ways to uncover niches. But oftentimes the very best niches are right under our noses. These are the niches were people are truly desperate for a solution and you can be the hero who steps in, saves the day and makes a healthy affiliate commission for your effort.

Just to be clear: There are niches and there are keywords, and these two things work together but are NOT the same.

Your focus should be on finding a hot niche and only then do you look for the keywords you’re going to target.

And finding hot niches can be as easy as paying attention to what’s happening around you.

  1. Look for the problems in your everyday life. Your computer is running just about as fast as molasses in winter and it’s driving you bonkers. Cheer up, you’ve just found a niche, because you can BET you’re not the only one with this problem.

You do a Google search and sure enough, there are forums everywhere full of people looking for ways to speed up their computer or laptop.

You do a second search and find there are several products out there, with affiliate programs, that address this specific problem.

Congrats, you just found your first hot niche. You can now create your own WordPress site addressing the issue and offer the products as your solutions. In fact, if you purchase one of the products and then use some of their tips as your content (rewrite it!) you’ll come across as the authority. Then when you recommend they get the product to get the other 90% of the info they need, sales will be easy.

Another example: A female relative was taking self-defense classes but found the entire experience to be frustrating. The instructor would rush through a dozen or more examples of different moves in each class, and by the end of each class she couldn’t remember more than one or two. She said, “If only I had this stuff on video, I could actually LEARN it.” Bingo! 5 minutes later I found a self-defense program for women online, and within a week I was making profits from it by addressing the exact problem she stated.

  1. Promote a best selling product to an entirely different niche. Speaking of getting the product, here’s a backdoor method of finding niches: Buy a HOT selling product, one with tons of competition. See how everyone else is promoting this product, then do it differently. Look inside the product, find out who else it applies to, how else it can be used, what niches would benefit from this product who aren’t being marketed to, and market the product to those niches.

Instead of meeting stiff competition, you’ll be in a league (and a niche) of your own promoting a hot seller to people who otherwise would never have heard of the product.

  1. Watch the news for things that are about to catch on. For example, if you were at the forefront of the Paleo diet or the Atkins diet or any of these special diets, you could have cleaned up. Guarantee, there is a new diet on the way.

Or maybe there’s a really hot star who is bragging about her workout or her exotic pet or her accessories. Watch to see what’s going to catch on, and if there is an affiliate program tied to it, you can do really well if you’re a first mover.

  1. Look for what drives people to distraction. That is, what is it that invades their thoughts at all times of the day? What keeps them awake at night? What would they pay money to solve RIGHT NOW?

Weight loss is a big one, and so are most health issues. A bad relationship is at the top of this list. Pregnant women are continually thinking about their baby and whether or not they’ll be a good mother. Men are continually thinking about sex. The key here is to get really specific and not try to go after the entire niche. A fellow marketer knew a pregnant woman who had a particular health issue. He found a product that addressed this issue, made a website on this and because it was so keyword specific, he got it ranked easily and still makes several sales from this a week, passively.

  1. Look for the fears. All around you, people are afraid. The woman next to you in the check out line is afraid she’s going to lose her husband. The person behind her is afraid he’s going to lose out on the promotion. In the next aisle is someone who is afraid they won’t get the job they want, or any job at all.

Next to them is someone who is afraid she’s going to have to pay thousands to get her car or her home fixed. And next to her is someone who fears their tax problem will never be solved. Look for the fears and you’ll find people who will leap at the chance to get their problem fixed so they can start relaxing again and not be so worried every moment of the day.

The next time someone looks worried, or your friend complains about a problem, or you find yourself frustrated – realize you may have just found your next hot, profitable niche.