Archive for September, 2015

Best Quote of the Month?

| September 28, 2015 | 0 Comments

…comes from Google’s own Matt Cutts, when he said: “Blackhat SEO fads: Like walking into a dark alley, packed with used car salesmen who won’t show you their cars.” He might be overstating things a bit, but it does paint an interesting picture.

So what was he referring to?

Unconfirmed reports show signs of a massive Google penalty for using private blog networks to improve rankings. It seems Google sent out hundreds – or perhaps thousands – of notifications to those participating in Private Blog Networks for the purpose of manipulating their rankings.

http://searchengineland.com/google-targets-sites-using-private-blog-networks-manual-action-ranking-penalties-204000

Is Adblock Killing Your Conversions?

| September 15, 2015 | 0 Comments

And are they extorting money from marketers, too? Depends. If a company blocks your paid ads from being seen, and then suggests you pay them money to get your ads seen again, one can’t help but think of a mafia movie. You know the scene: Two big guys visit the small business owner and tell him that if he wants to stay in business, he’s got to pay. Now. And every week. Forever and ever.

Hmmm… who’s running the show here, anyway?

https://blog.kissmetrics.com/is-adblock-killing-conversions/

20 Tips to Getting Unlimited ‘Free’ Traffic

| September 15, 2015 | 0 Comments

The first thing to know about free traffic is that it isn’t free – you’ve got to work for it. True, it doesn’t cost money unless you outsource the work, but it does take time. That said, free traffic can be some of your best traffic if you’re willing to put in the work.

Here then are 20 tips to getting all the free traffic your website can handle:

Re: Forum Marketing

On average you will get one visitor for every minute you spend on forum marketing. Do it right and those visitors will be highly targeted and primed to get your free offer, because you’ve already demonstrated you know your topic in your response to the thread.

Tip #1: Have a great profile. If the forum you’re on allows profiles (and most do) then spend some time making yours outstanding. Demonstrate you’re an expert as well as a real person with a sense of humor and you’ll have them eating out of your hands. Be sure to link back to your lead capture page, and offer an incentive that totally rocks their world.

Tip #2: Whenever possible, post at the beginning of threads, not at the end. Most long threads do not get read all the way through, so don’t bury your responses. Instead, find new threads and post quickly to get your response up near the top where people will see and appreciate it.

Tip #3: Find forums in your niche by Googling “keyword+forum”.

Tip #4: Make your signature totally rock. Offer a powerful incentive coupled with a touch of curiosity to get them clicking on your hyperlink and joining your list.

Re: Online Groups

Online groups work similar to forums, and you can find them in any and every niche possible. Here are a few places to get started finding groups:

https://groups.google.com/

https://www.facebook.com/browsegroups/

http://www.linkedin.com/directory/groups

https://groups.yahoo.com/

Tip #5: Post often. The bigger the group, the faster your post will get buried. Thus to keep traffic coming, you’ve got to post often.

Tip #6: Focus 80% of your time on helping others, 20% on promoting yourself. This is a good ratio that says you’re not just in this group to toot your own horn. Focus on creating trust and credibility with the group.

Tip #7: Join smaller groups. It’s tempting to join that group of 10,000, and there’s no reason why you shouldn’t. But if you really want to get noticed and get traffic, oftentimes it’s better to be a big fish in a little pond than the other way around.

Tip #8: Join private groups. You’ll need to ask for admittance, but you will usually get this within hours of asking. Private groups tend to me more responsive, perhaps because of this extra step.

Tip #9: Once you’ve got experience in groups, create your own. Put your own unique twist on your group to differentiate it from the others. Then invite people from your other groups to join, and ask them to bring their friends.

Re: Guest Posting

The trick here is to find sites related to your topic that have plenty of traffic. You can check Alexa for their traffic ranking. The hard part is sometimes getting your article accepted, so here are some tips:

Tip #10: Do your research. Study past articles to see what they cover and what they don’t cover. Notice the length of the articles and the style as well. Read the ‘about’ page to find out more about them, and be sure to read the site’s submission rules, too.

Tip #11: Contact the site owner and offer two possible article topics, as well as a link to your own site and bio. This establishes your credibility and gives them a choice of what they would like to see on their site. Make it clear that you are open to topic suggestions, too.

Tip #12: Offer something special just for readers of their blog. You’ll make the blog owner look good if your incentive at the bottom of your article is exclusive to the readers of that blog. Sure, it’s a little more work, but it’s totally worth it in terms of getting more sign ups to your list.

Tip #13: Promote guest blogs posts just as you would posts on your own blog; by telling your list, in forums and of course through social media. Let the blog owner know you’re promoting the post (and thus their blog). This will help ensure you’re invited back to do more posts in the future.

Tip #14: Find guest posting sites by Googling your keyword plus one of the following phrases in quotation marks:

  • accepting guest posts
  • contribute an article
  • submission guidelines
  • guest post guidelines
  • want to write
  • write for us
  • submit content
  • guest post
  • guest post by
  • submit your post
  • add a post
  • become a contributor

Tip #15: Have a foundation. Before you try to guest post, you should have laid a double foundation that shows you can write and you are indeed a real person. Write your own blogposts on a frequent basis so blog owners can see your style. And maintain thriving social media accounts on at least two of the big four: LinkedIn, Google+, Facebook and Twitter. The first thing a blog owner will do is check out you and your writing. If they can’t find either, they’ll never agree to let you post on their blog

Tip #16: Start small, grow big. You might have to start on smaller sites that get less traffic. But as you gain experience and traction, you’ll be able to post on larger and more well-known sites. Keep it up and you’ll hit the tipping point where you’re becoming so well known, blogs are now asking you to guest post.

Re: Joint Ventures

One of the fastest ways to drive really quality traffic to your pages is to do joint ventures.

Tip #17: Find new joint venture partners by including them in creating your product. For example, interviewing an expert in your topic and including that interview in your product will often result in that expert promoting your product to their list. Keep this relationship alive and thriving and you could have a new permanent JV partner.

Tip #18: Swap JV partners. Let’s say you’ve got several JV partners already. Offer to introduce each one to your other JV partners in exchange for introductions to their partners. Not all of these potential relationships will work out, but some will. For example, if you introduce 5 partners to each other, and they each introduce you to 4 others, and only half become new JV partners, that’s still 10 new JV partners.

Tip #19: If you’re an affiliate with a small list, try clickbanking. Not to be confused with “Clickbank,” clickbanking is sending visitors (or clicks) to another marketer, who in turn sends clicks to you. You can sometimes get 2 for 1 deals on clicks, too. Be sure to work with only reputable marketers sending you real traffic. This is a good method if your list is small. But it’s not recommended if you create your own products, since it’s probably your products you should be promoting, not someone else’s. You can find clickbanking partners on Facebook by joining clickbanking groups.

Tip #20: Create an ezine joint venture. For example, find 5 other ezine publishers with lists about the size of yours. Then at the bottom of each ezine goes a section called, “Other Recommended Ezines” and lists the other 5 ezines participating in the joint venture.

Using just these 4 methods alone: Joint ventures, Guest Posting, Online Groups and Forum Marketing should send you enough traffic to keep you in business and in profit for a long time to come.

Share a Post on All Facebook Groups at Once?

| September 15, 2015 | 0 Comments

Question: How Can I Share A Post With All Of My Facebook Groups At Once?

Answer: Once you publish a post on your blog, you want to share it with all of your Facebook groups to get traffic. The problem is, sharing it one by one with each group is time consuming and mind numbing, so here’s what you can do instead:

Install a social sharing widget onto your blog, such as “Share This” https://wordpress.org/plugins/share-this/

You can use any social sharing widget that gives you a FB Send button.

When installing, make sure you add the Facebook SEND button.

Now open up your blog post and scroll down to the end of the post. You should see a Facebook button that says “Send.”

Click the “Send” button and you’ll see a drop down list of all your groups. Type your message, select some or all of your groups and click the button.

To confirm, you can go to the activity log on your Facebook profile and you’ll see all of your posts.

Easy! One note: Don’t try this with more than 50 groups at one time – we understand you’ll trigger a red flag at Facebook if you do.

Offline Business To Supplement My Online Business Income?

| September 13, 2015 | 0 Comments

Question. I’d Like An Offline Business To Supplement My Online Business Income. In Other Words, I Don’t Want All My Eggs In One Basket. Any Ideas?

Answer: Yes, but it might surprise you – clean barbecues and grills. Most people have a grill, and most people don’t clean them or don’t want to clean them. This is a service you can perform quickly for easy money. And all it takes is a couple of hours of research and practice to get good at it, along with some inexpensive tools and cleaners. Just Google “how to clean a bbq” and you’ll discover your own system.

By the way, I got this idea from a PDF someone passed on to me. It seems there’s a BBQ clean franchise you can buy for about $15,000. Seriously?? Just do a Google search and figure out how to clean grills, then get busy marketing your service.

Then when you’ve got the system down, hire a private contractor (not an employee) to do the actual cleaning for you. Now you’re making less profit, but you’re putting very little time into it, so you can expand it if you like and get more customers.

Get your customers on a plan – you come over every two months or even every month and clean the grill for them. Pay attention to what they need, you might find a second business along the way like cleaning their deck and their deck furniture, too.

Taking the whole cleaning thing further, you could clean garages, detail cars, clean roofs, parking lots, houses both inside and out, windows, drapes, vents, gutters… you get the idea. Cleaning is a BIG business that requires very little investment to get into, and you can hire private contractors to do the actual labor.

Twitter Increasing DM Character Limit from 140 to 10,000

| September 10, 2015 | 0 Comments

You’re about to get lots of extra room for private messages, starting in July:

https://twittercommunity.com/t/removing-the-140-character-limit-from-direct-messages/41348

 

 

Duplicate Content Problem

| September 8, 2015 | 0 Comments

Question: I’m Worried My Google+ Posts Are Going To Create A Duplicate Content Problem. What Should I Do?

Answer: This one is easy: No matter where you are syndicating your content, whether it’s Google+ or elsewhere, don’t just copy and paste the entire text. Instead, create a teaser with a link back to the original content. This teaser might be a recap, the first few paragraphs or whatever you choose.

And as a reminder, there is no “duplicate content penalty.” However, if you have the same article in two places, it could be possible they would be competing for the same spot on the search engines. Or not. But if you post a teaser and link back, you’ve giving your original content more juice to (possibly) get it higher in the search rankings.

Best Business Ideas?

| September 8, 2015 | 0 Comments

Question: Where Can I Get My Best Business Ideas?

Answer: There is of course the obvious suggestions – watching what’s hot, observing trends, discovering what people want, etc. All of this research is great, and can act as input to creating your own great ideas, which might come when you’re in the shower, driving, or…

…in the middle of the night. Did you know that before electricity, humans slept in two shifts? We would sleep for maybe 4 hours, awaken for about an hour, and then sleep for another 3 to 4 hours. That hour in between can be a time for bliss, a time for sex, and a time for the best ideas you have all day. That’s why I always keep a notepad by my bed, to record the ideas that come to me in the middle of the night. The next morning I seldom remember what those ideas were until I check my pad. What I find there might sometimes be silly or irrelevant, but other times I’ve found absolute gold waiting for me on my bedside notepad.

Google Authorship Is Dead

| September 6, 2015 | 0 Comments

John Mueller of Google Webmaster Tools has announced that Google will no longer show authorship results in Google Search.

The reason? “…test data collected from three years of Google Authorship convinced Google that showing Authorship results in search was not returning enough value compared to the resources it took to process the data.”

http://searchengineland.com/goodbye-google-authorship-201975

Facebook Cracks Down on Click Baiting

| September 5, 2015 | 0 Comments

Click baiting is posting a link with a headline that encourages the click but doesn’t really say what’s on the other side of that click. This type of post gets a lot of clicks which pushes it higher up in News Feeds.

But this type of content pushes down the content that users really want to see, and Facebook has decided it’s time to crack down.

https://newsroom.fb.com/news/2014/08/news-feed-fyi-click-baiting/