Archive for October, 2015

How to Build a Popular Blog (Especially If You Are New)

| October 26, 2015 | 0 Comments

Building a popular blog isn’t hard, but it does take hard work.

Yes, you’ve got to write some great posts, but that’s only half the equation. The other (and more important) half is in promoting your content, reaching out to other bloggers and engaging with your community.

So exactly how do you do this?

Check out Adrienne Smith’s posts here on how to build a popular blog and become an engagement superstar:

http://www.adriennesmith.net/how-to-build-popular-blog/

http://www.adriennesmith.net/engagement-superstar/

How to Get Facebook Love for Bloggers

| October 22, 2015 | 0 Comments

Facebook will gladly share your blogposts, but only if your posts are getting a lot of attention from Facebook users. Of course, Facebook users can’t read and share posts they don’t know about, so it’s a catch 22 scenario that leaves most new bloggers out in the cold.

Here are 9 methods from Mommy Blogger Academy on how to get your posts seen and shared on Facebook now.

http://www.mommybloggeracademy.com/facebook-hates-bloggers-what-to-do-about-it/

Facebook Announces Facebook Media

| October 15, 2015 | 0 Comments

Do you use Facebook as a marketing tool? Then check out this new hub full of best-practice advice from Facebook.

http://media.fb.com/

Of particular interest:

How to host a Facebook Q and A to talk directly to your audience

http://media.fb.com/best-practice/hosting-qa/

How to engage fans on Facebook

http://media.fb.com/best-practice/engage-fans/

How to drive referrals to your digital properties

http://media.fb.com/best-practice/drive-referrals/

Sending Texts to my Customers?

| October 4, 2015 | 0 Comments

Question. Is it all right to send text messages to my customers?

Answer. If they opted in to get text messages, then yes, it is absolutely alright. In fact, you’d be crazy not to do it.

Text messages have a 98% open rate and a 19% click through rate. This is HUGE and powerful.

Here’s the key: We’re gun shy about sending text messages because we’ve all gotten the spammy kind on our own phones, and we don’t want to look like we’re spamming.

But if your customers opt in to get timely, relevant messages from you, then you’re actually doing them a disservice if you don’t send them text messages. Let them know when your sale is starting and ending, when your webinar is beginning and the latest breaking news they need to know right now.

Best of all, thank them via text, whether it’s for a purchase they just made or simply for being on your list. Like any other form of marketing, do what’s in your customer’s best interest and you can’t go wrong.

So Many Different Ways to Make Money…..

| October 4, 2015 | 0 Comments

Q. I’m new to online marketing and slightly confused. There seems to be so many different ways to make money – can you help me clarify them down to the basic methods?

A. Interesting question. Yes, there are many methods and millions of variations, but really it boils down to these few:

Affiliate Marketing – promoting products that are made by others in order to earn a commission on sales. It could be one time sales or memberships with recurring payments. Amazon, Warrior, JVZoo and Clickbank are examples of places you can find products to promote.

Review Sites – this is still affiliate marketing, but if you do it right, it can be quite lucrative. You set up a site on which you review products, either tangible or digital, and make recommendations on what to buy and what to avoid. If you put your readers first and your profits second, you can build up a very nice following who rely on you to tell them the truth about products in your niche.

Earnings Per Click – usually done by displaying ads on your website from an advertising network such as GoogleAdsense or any of these 415 Adsense competitors:

http://www.adnetworkdirectory.com/ad_networks/

Creating Your Own Products – you create the products, and you and / or your affiliates sell them. You could sell them through Clickbank, JVZoo and so forth. The products are typically info products or software – something you create once and sell many times over.

Kindle – this really falls under creating your own products, but it’s so huge it can have its own category. The good thing about writing books for Kindle is Amazon does a lot of the heavy lifting in promoting your work once you get some sales rolling in. The bad thing is you’re charging less than you would for, say, a video course you sell yourself, so you’re also making less per sale.

Memberships – again, this can fall under the creating your own products category, but it’s so important and profitable it deserves its own mention. You can create newsletter, memberships, software or anything for which people subscribe and send recurring payments. The benefit here is clear – you get paid monthly rather than one time, so you have some fairly steady income coming in.

Services – performing a service for others that you sell. Easy to get into if you have a skill, but difficult to make real money since you can’t scale it. You’re basically still getting paid by the job or by the hour.

The clever reader will no doubt notice there aren’t really 7 categories here, but just two: Selling the click and selling your own product or service. Yes, online marketing is that easy, at least in theory.

And of course there are many variations of the above. For example, blogging. You might think blogging is about writing, but it’s actually about selling the clicks or selling the products.

I suppose I could have answered this question like this: The only online business model is the same as the only offline business model – something, somewhere, somehow, needs to be sold.

Best Type of Photos and Images to Use

| October 4, 2015 | 0 Comments

Question: What are the best type of photos and images to use on my websites and blogs?

Answer: By “the best,” I’m going to assume you mean which ones perform the best, whether the goal is to keep someone reading the page, get them to click, get them to buy or whatever the desired outcome is.

You know those canned images of smiling business people? And also those images of little round faceless guys doing stuff? Don’t – repeat – DO NOT use those.

Instead, use real people, real photos, real ANYTHING. According to Marketing Experiments, using generic stock photography and images can actually DECREASE the effectiveness of your page, where as using real photos, especially of real people, can nearly double the performance of your page.

Take the time to find or create images that convey the right message to your prospect’s subconscious – it’s worth the effort.

What’s a title tag and a meta tag?

| October 4, 2015 | 0 Comments

Question. What’s a title tag and a meta tag? And why do I need to know this?

Answer: On your website, a Meta Tag is a line of code that tells search engines what your page is all about, so it’s important for SEO, although not as important as it used to be. These days search engines are more interested in your inbound links and your page content when determining ranking, but they still factor in your Meta Tag as well.

Most website editors allow you to easily edit meta tags without any coding knowledge. If you don’t have an editor, you can open a web page file in Notepad and you’ll find the meta tags near the top.

There are three key components to a meta tag:

Title: This is the title of the page that’s seen at the top of web browsers. It’s also the main headline displayed in the search engine results.

Description: The is the description that appears in search engine results underneath the title.

Keywords: These aren’t visible in the search engine results like the title and description are, but they’re still important. Choose 7 or fewer words that identify what the page is about.

On Google+….

| October 4, 2015 | 0 Comments

Question: How do I switch between commenting as my brand page and commenting under my personal profile?

 

Answer: The easiest and fastest way is to install the +CircleCount Chrome extension. Among other things, it lets you seamlessly switch between your personal profile and your business page.

https://chrome.google.com/webstore/detail/circlecount/pbhmpihkeifflkcaipbljamjnidclpbi

Panda 4.1 is Here

| October 1, 2015 | 0 Comments

The new Panda update is all about helping Google identify websites with low-quality content, and is expected to affect 3-5% of all search queries. End results for site owners? Those sites with high quality content may rank higher, even if they’re small to medium sized sites.

Affiliate sites were some of the hardest hit; specifically, sites with a minimum of content designed to get visitors to click through to a sales page. Also, keyword stuffing pages and doorway pages took major hits, along with sites that use deception. Bottom line: If your site is all about getting the visitor to click through, odds are it’s dropped in rank in Google.

http://www.hmtweb.com/marketing-blog/panda-4-1-analysis/

TwitPic Lives On

| October 1, 2015 | 0 Comments

After announcing it would shut itself down rather than face further trademark infringement litigation with Twitter, TwitPic announces it will now be acquired.

http://www.geekwire.com/2014/photo-sharing-service-twitpic-will-live-thanks-acquisition/