Archive for November, 2015

No Pumpkin Pie For You

| November 23, 2015 | 0 Comments

This past spring I made a clear goal to have a great garden, and then I set about defining what that meant.

This year the weeds would be kept to a minimum.

The tomatoes would have cages instead of sprawling across the ground.

There would be twice the number of zucchini plants as last year.

We would have corn – 3 kinds – because we’ve never had corn before, so why not?

We would have watermelon – 2 kinds – because I love watermelon.

The basil would be plentiful, the lemon cucumbers would have plenty of room to sprawl, and…

…that’s about as far as I got in my planning.

I knew I wanted pumpkins and spaghetti squash.

But I didn’t know where I would plant them.

So I decided since they can be planted later, I would think about it later.

Now it’s September, and I have tomatoes and cucumbers and zucchini and basil and corn…

…and no pumpkins and no spaghetti squash.

The seeds for both are still in the packets because I never made a plan for where they would go and when they would be planted.

I never really visualized them into my garden, and so they’re not there.

Maybe next year.

Do you have a plan for your business? How clear and detailed is it? If you look back on your life, you’ll notice that the things you see the most clearly are also the things that come to fruition.

I want a big garden” doesn’t usually yield much, where as, “I’ll put the pumpkins here and the squash there and I’ll plant them on the 15th” and by this date the plants will be this high and by this date we’ll be harvesting” results in a fruitful yield.

People are always prattling on about setting goals – to the point where it becomes annoying and meaningless.

But the fact is, unless you can really SEE your goal and know EXACTLY what it is and what it will look like, sound like, taste like and feel like, you don’t have a real goal.

You just have a dream. And while dreams are nice, they’re also the stuff of regrets. Dreams are what you wish you had, goals are what you’re about to get.

Big difference.

Do you have dreams? Or goals? Do you know when and where you’re going to plant your pumpkins? If not, then you’re not having pumpkin pie.

Instead, you’ll be dining on regret.

How to Ask for and Get JV’s

| November 15, 2015 | 0 Comments

You’ve got a terrific offer that’s converting at 10% with earnings per click of $1.50. Anyone who mails for you is bound to make money. So why is it when you email potential JV partners, you don’t hear back from them?

Let’s look at it from the perspective of the JV partner. They probably get 2-5 emails a day just like yours. They already have a lot going on. They already have a lot of income coming in. They’re not desperate to mail, but they know if they do they will make money. So they need to get around to it, and they will, but it’s probably not going to be with your product unless you make it super easy for them.

Yes, you’re going to have email swipes in place and everything ready to go, but that’s not exactly what we’re talking about.

When someone gets your JV request, she has to review your product to see if it’s any good. That alone is generally going to take an hour or more. If she likes it, she’ll want to form her own opinion of it so she can tell her list. More time. Then she’s got the whole autoresponder thing to deal with. It’s an investment of time for her, for sure. Frankly, she’d rather be doing something else.

So to help push her in the direction of choosing to do this work for your product, here’s what you can do:

Don’t ask for the promotion because that’s what everyone else does. Instead, let her know you’ve got a ‘ready to go promotion’ for her mailing schedule next week if she hasn’t already filled it.

Provide a swipe email or two with her affiliate link already inserted into it. Provide a review copy. Provide all the details, like: Earnings per click, conversion rate, commission, who has promoted it, etc.

By saying it’s a ready to go promo and giving all the details up front, you are standing apart from every other product owner who is saying, “My product is great and I’m great and you should promote me.”

You’re focusing on what the JV partner needs and wants, and what’s in it for HER, not for you.

Yes, it doesn’t seem like a big difference. But like anything else, it’s not just what you have but how you present what you have that can make all the difference.