Best Business Ideas?

| September 8, 2015

Question: Where Can I Get My Best Business Ideas?

Answer: There is of course the obvious suggestions – watching what’s hot, observing trends, discovering what people want, etc. All of this research is great, and can act as input to creating your own great ideas, which might come when you’re in the shower, driving, or…

…in the middle of the night. Did you know that before electricity, humans slept in two shifts? We would sleep for maybe 4 hours, awaken for about an hour, and then sleep for another 3 to 4 hours. That hour in between can be a time for bliss, a time for sex, and a time for the best ideas you have all day. That’s why I always keep a notepad by my bed, to record the ideas that come to me in the middle of the night. The next morning I seldom remember what those ideas were until I check my pad. What I find there might sometimes be silly or irrelevant, but other times I’ve found absolute gold waiting for me on my bedside notepad.

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