RSSCategory: News

How many websites are actually estimated to being using Google Analytics?

| February 5, 2016 | 0 Comments

How many websites are actually estimated to being using Google Analytics?

Google is celebrating the 10th birthday of Google Analytics and many people are still wondering how many websites are actually using this service since Google has not provided any official data on that subject.


French Facebook users can now Snapchat through Messenger

| February 5, 2016 | 0 Comments

Facebook is testing a Snapchat-style disappearing message feature in its Messenger app. For some users in France who now have the option of sending a message that is scheduled to vanish in one hour.

Does Google has the slightest idea how many people use Google Analytics?


How to Build a Newsletter People will Actually Read

| January 20, 2016 | 0 Comments

Think about the newsletters you get in your inbox. Do you look forward to them? Or are they just something to add to the daily clutter? Here’s how to make your newsletter stand out from the daily deluge.


Blockbuster Example of How Answering Customers’ Questions Makes Them Far More Willing to Buy

| January 18, 2016 | 0 Comments

So how did a gimmicky, phallic-shaped “Banana Bunker” turn into a runaway bestseller with national media attention and a frenzied fan base?

In a word: Answers. The sellers simply answered peoples’ questions in a timely manner and with good grace. And while it sounds diabolically simple, you’ll see the key is in how they answered those questions.


FTC Puts Social Media Marketers on Notice

| January 18, 2016 | 0 Comments

For the first time since 2010, the FTC has updated their disclosure guidelines. Could a crackdown be imminent?


10 of the Latest Surprising, Revealing Studies on Social Media

| January 17, 2016 | 0 Comments

Did you know that…

  • Late afternoon to nighttime is the best time to reach people on social media?
  • Instagram is a more engaged platform than Facebook or Twitter?
  • More interactions happen on Instagram – 5 likes or comments for every 100 followers?
  • Social media marketing is headed to Twitter, YouTube and LinkedIn?
  • Adding an image to your tweet doubles the likelihood that your tweet will receive a retweet or favorite?
  • More Internet users visit YouTube than Facebook?

Discover more from these new social media studies here:


Which Content Types Get the Most Social Shares?

| January 16, 2016 | 0 Comments

Different content resonates with different audiences. For example:

  • List posts are dominant in SEO
  • How-to posts are especially successful in the DIY and B2B spaces
  • For the fishing niche, viewers seem to totally hooked on video
  • Quizzes are shared incredibly often across several industries
  • Images are particularly good for telling stories and doing comparisons
  • Podcasts are consumed during “down time” or when other things are going on
  • Video is very engaging, but not scrollable or digestable while focusing on other tasks

Read and hear more here:


9 Marketplace Alternatives to Amazon and Ebay

| January 15, 2016 | 0 Comments

Alternatives do exist, especially in foreign markets.


Should You Jump on Google URLs Early? Yes!

| January 15, 2016 | 0 Comments

Upgrading your URLs creates the following benefits:

  • Google gets to crawl sites more efficiently
  • You get decreased load times and more accurate ads
  • Advertisers get easier tracking management and new custom tracking parameters
  • Plus ads don’t have to be reviewed every time the tracking is updated.

The ability to change URL tracking without resetting ad history is killer. Upgraded URLs make tracking ad performance much easier. Now we can consolidate data to a single creative, which easily beats the old way of splitting the data in each instance a URL is changed.


WARNING: Google Testing “Slow to Load” Labels in Mobile Search Results

| January 14, 2016 | 0 Comments

If your mobile site is slow to load, Google might be warning searchers before they ever reach your site.