RSSCategory: Questions and Answers

Six or Seven figure launches in a week’s time. How do they do it?

| January 14, 2016 | 0 Comments

Q. I keep reading about these overnight successes, like product launches that bring in six or seven figures in a week’s time. How do they do it?

A. Sorry to say, there are no overnight successes. Even people who win the lottery have usually played the lottery for years and even decades before winning. When you see something in the news about a start-up company suddenly selling for billions of dollars, what you aren’t seeing is the massive amount of work that went into that start-up. We’re talking tens of thousands of hours and numerous setbacks and obstacles to overcome time and time again. We’re talking doing the work that needs to be done day in and day out, sometimes working 14 and 16 hours day. But the media doesn’t report any of this because it isn’t glamorous.

And overnight product launches are no different. A great deal of time went into learning marketing, building an audience, discovering what that audience wants, building relationships with list owners, creating the product, creating the entire sales system that sells the product and so forth. It’s tremendous work with tremendous payoff, but many people never get the work done, so they never get the pay, either.

My email open rate is about 30%. How can I improve it?

| January 13, 2016 | 0 Comments

Q. My email open rate is about 30%. How can I improve it?

A. 30% is good. I’m sure you already know to test things like subject lines and time of day you send email. But you might not know this trick: Hours or even a day after you send an email, go into your autoresponder account and send a reminder email to all those who did not open your first email.

Your reminder email might say something like, “Hey, I know you’re busy, just sending this again so you don’t miss it.” The rest of the email is of course the email you send that they didn’t open.

Doing this can often get another 10-20% to open your email – in your case, raising your open rate to 40-50%.

I don’t know where to start

| January 11, 2016 | 0 Comments

Q. I haven’t started to build my business yet, because I don’t know WHERE to start. Can you suggest some first steps?

A. Start by building your audience and your list, using this 14 day plan:

Day 1: Look at the audiences you already belong to. Are you an app junkie? A lover of books? A race car enthusiast? Choose an audience you want to spend a lot more time with and hopefully one that you already know and understand.

Day 2: Get yourself a blog, preferably on your own domain with an appropriate URL. Hook up an autoresponder to your blog to gather email addresses.

Day 3: Spend exactly one day creating an incentive to get them to join your list. One day. That’s it.

Day 4: Make a list of the questions people in your audience often have.

Day 5: Choose one question and write a post that answers it.

Day 6: Send it out over social media.

Day 7: Rest.

Day 8: Do Day 5 over again.

Day 9: Do Day 6 over again.

Days 10 – 14: Now pick one of the best questions your audience asks, and ask that question to all the best experts in your niche. Create a blog post from their answers, and let each expert know about it. Many of them will send you traffic.

Congratulations – odds are you now have a good list started and you’re on your way.

How do I come up with products that my people want to buy?

| January 11, 2016 | 0 Comments

Q. How do I come up with products that my people want to buy?

A. Here’s the usual process:

  1. Come up with an idea.
  2. Build the product.
  3. Put it online.
  4. Figure out how to get sales.
  5. When sales don’t come, try harder to get sales.
  6. Decide online marketing is a sham.

And here’s the method that actually works:

  1. Figure out exactly who your customers are. What do they all have in common?
  2. Figure out how to reach them. Where are they online? What sites do they visit? What lists are they on?
  3. Figure out exactly what they need, what they want and what they are ready to buy. Not what you think they want, but what they actually want.
  4. Figure out how to sell it to them.

The first method works about 1 time out 5, if that often. The second method works nearly every time.

I can’t seem to get motivated. Suggestions?

| January 10, 2016 | 0 Comments

Q. I can’t seem to get motivated. Suggestions?

A. Obviously there are entire books written on this subject alone. But let’s keep it simple – in fact, let’s use just 3 steps to get you moving in the right direction.

Step 1. Where are you now? What is lacking, what do you want, what do you have, what do you need? Acknowledge where you are right now and why it’s important to change or improve your situation.

Step 2. Where do you want to be? What do you want your life to be like, what do you want to have, what do you want to eliminate, and what would make you happy? Paint a clear picture.

Step 3: How can you get there? And what can you do about it RIGHT THIS MINUTE?

For example: “Right now I’m flat broke and I’m sick and tired of being broke and I want to have $5,000 a month coming in within two months, and increasing by 10% a month, every month. And I can get there by taking the first step, which is to start building an audience online, and building a list that knows and trusts me. And my first step is to…”

Easy, right? Which leads us right into our next question…

Sending Texts to my Customers?

| October 4, 2015 | 0 Comments

Question. Is it all right to send text messages to my customers?

Answer. If they opted in to get text messages, then yes, it is absolutely alright. In fact, you’d be crazy not to do it.

Text messages have a 98% open rate and a 19% click through rate. This is HUGE and powerful.

Here’s the key: We’re gun shy about sending text messages because we’ve all gotten the spammy kind on our own phones, and we don’t want to look like we’re spamming.

But if your customers opt in to get timely, relevant messages from you, then you’re actually doing them a disservice if you don’t send them text messages. Let them know when your sale is starting and ending, when your webinar is beginning and the latest breaking news they need to know right now.

Best of all, thank them via text, whether it’s for a purchase they just made or simply for being on your list. Like any other form of marketing, do what’s in your customer’s best interest and you can’t go wrong.

So Many Different Ways to Make Money…..

| October 4, 2015 | 0 Comments

Q. I’m new to online marketing and slightly confused. There seems to be so many different ways to make money – can you help me clarify them down to the basic methods?

A. Interesting question. Yes, there are many methods and millions of variations, but really it boils down to these few:

Affiliate Marketing – promoting products that are made by others in order to earn a commission on sales. It could be one time sales or memberships with recurring payments. Amazon, Warrior, JVZoo and Clickbank are examples of places you can find products to promote.

Review Sites – this is still affiliate marketing, but if you do it right, it can be quite lucrative. You set up a site on which you review products, either tangible or digital, and make recommendations on what to buy and what to avoid. If you put your readers first and your profits second, you can build up a very nice following who rely on you to tell them the truth about products in your niche.

Earnings Per Click – usually done by displaying ads on your website from an advertising network such as GoogleAdsense or any of these 415 Adsense competitors:

http://www.adnetworkdirectory.com/ad_networks/

Creating Your Own Products – you create the products, and you and / or your affiliates sell them. You could sell them through Clickbank, JVZoo and so forth. The products are typically info products or software – something you create once and sell many times over.

Kindle – this really falls under creating your own products, but it’s so huge it can have its own category. The good thing about writing books for Kindle is Amazon does a lot of the heavy lifting in promoting your work once you get some sales rolling in. The bad thing is you’re charging less than you would for, say, a video course you sell yourself, so you’re also making less per sale.

Memberships – again, this can fall under the creating your own products category, but it’s so important and profitable it deserves its own mention. You can create newsletter, memberships, software or anything for which people subscribe and send recurring payments. The benefit here is clear – you get paid monthly rather than one time, so you have some fairly steady income coming in.

Services – performing a service for others that you sell. Easy to get into if you have a skill, but difficult to make real money since you can’t scale it. You’re basically still getting paid by the job or by the hour.

The clever reader will no doubt notice there aren’t really 7 categories here, but just two: Selling the click and selling your own product or service. Yes, online marketing is that easy, at least in theory.

And of course there are many variations of the above. For example, blogging. You might think blogging is about writing, but it’s actually about selling the clicks or selling the products.

I suppose I could have answered this question like this: The only online business model is the same as the only offline business model – something, somewhere, somehow, needs to be sold.

Best Type of Photos and Images to Use

| October 4, 2015 | 0 Comments

Question: What are the best type of photos and images to use on my websites and blogs?

Answer: By “the best,” I’m going to assume you mean which ones perform the best, whether the goal is to keep someone reading the page, get them to click, get them to buy or whatever the desired outcome is.

You know those canned images of smiling business people? And also those images of little round faceless guys doing stuff? Don’t – repeat – DO NOT use those.

Instead, use real people, real photos, real ANYTHING. According to Marketing Experiments, using generic stock photography and images can actually DECREASE the effectiveness of your page, where as using real photos, especially of real people, can nearly double the performance of your page.

Take the time to find or create images that convey the right message to your prospect’s subconscious – it’s worth the effort.

What’s a title tag and a meta tag?

| October 4, 2015 | 0 Comments

Question. What’s a title tag and a meta tag? And why do I need to know this?

Answer: On your website, a Meta Tag is a line of code that tells search engines what your page is all about, so it’s important for SEO, although not as important as it used to be. These days search engines are more interested in your inbound links and your page content when determining ranking, but they still factor in your Meta Tag as well.

Most website editors allow you to easily edit meta tags without any coding knowledge. If you don’t have an editor, you can open a web page file in Notepad and you’ll find the meta tags near the top.

There are three key components to a meta tag:

Title: This is the title of the page that’s seen at the top of web browsers. It’s also the main headline displayed in the search engine results.

Description: The is the description that appears in search engine results underneath the title.

Keywords: These aren’t visible in the search engine results like the title and description are, but they’re still important. Choose 7 or fewer words that identify what the page is about.

On Google+….

| October 4, 2015 | 0 Comments

Question: How do I switch between commenting as my brand page and commenting under my personal profile?

 

Answer: The easiest and fastest way is to install the +CircleCount Chrome extension. Among other things, it lets you seamlessly switch between your personal profile and your business page.

https://chrome.google.com/webstore/detail/circlecount/pbhmpihkeifflkcaipbljamjnidclpbi