Consider Removing the Coupon Code Box From Your Checkout Page

| July 25, 2015

Here’s the problem: When customers see a coupon code box, they may leave your site to go searching for a coupon. If they don’t find one? You’ve quite possibly lost the sale because they believe (rightly so) that they are paying too much. Or they simply get distracted and never return.

In fact, in a study sponsored by PayPal and ComScore, they discovered that 27% of customers abandoned their shopping carts because they “wanted to look for a coupon.”

So unless you’re really good at making sure all of your prospects get a coupon code, you might want to simply offer the discount to everyone without need of a coupon. In fact, you might remove the coupon code box and test to see if your sales increase, because there’s a good chance they will.

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Category: Marketing Ideas

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