How do I come up with products that my people want to buy?

| January 11, 2016

Q. How do I come up with products that my people want to buy?

A. Here’s the usual process:

  1. Come up with an idea.
  2. Build the product.
  3. Put it online.
  4. Figure out how to get sales.
  5. When sales don’t come, try harder to get sales.
  6. Decide online marketing is a sham.

And here’s the method that actually works:

  1. Figure out exactly who your customers are. What do they all have in common?
  2. Figure out how to reach them. Where are they online? What sites do they visit? What lists are they on?
  3. Figure out exactly what they need, what they want and what they are ready to buy. Not what you think they want, but what they actually want.
  4. Figure out how to sell it to them.

The first method works about 1 time out 5, if that often. The second method works nearly every time.

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