How to Make Your Marketing Stories So Much More Appealing

| January 23, 2016

Why is Bill Gates’ story boring, while Steve Jobs’ story is compelling? Because Steve Jobs failed in a big way, while Bill Gates simply had success after success. It’s the vulnerability of the story teller that makes a story captivating. If there are no setbacks, losses or confessions, there is no story worth telling.

This goes for your products as well. Show the difficulties in creating your product, or the setbacks you endured on the way to gaining your knowledge, and people will listen.

http://digiday.com/brands/storytelling-101-founder-moth-vulnerable/

Category: Marketing Ideas

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