My email open rate is about 30%. How can I improve it?

| January 13, 2016

Q. My email open rate is about 30%. How can I improve it?

A. 30% is good. I’m sure you already know to test things like subject lines and time of day you send email. But you might not know this trick: Hours or even a day after you send an email, go into your autoresponder account and send a reminder email to all those who did not open your first email.

Your reminder email might say something like, “Hey, I know you’re busy, just sending this again so you don’t miss it.” The rest of the email is of course the email you send that they didn’t open.

Doing this can often get another 10-20% to open your email – in your case, raising your open rate to 40-50%.

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